Presenter: Conor Pope, Deputy Editor, Irish Times on the web

Friday 15th April 2005, Training room, DIT Library, Aungier St., Dublin 2

0930 – 1600

Programme

0930

Welcome and introduction

0940

Style

Writing style

The art of the introduction

Exercises and examples

1045

COFFEE

1115

Sub-editing

Essential sub-editing skills

Examples and exercises – Good and bad

Writing for the Web

Who are your audience?

Levels of interest

Navigation

1230

LUNCH

1330

Design and usability issues

Why usability? Making the most of on-screen ’real estate’

Designing with html – difference between paper and screen

1430

Headline writing – what works and what does’nt.

1500

Libel – What is it?

How to avoid it and how to protect yourself?

1530

Conclusions and Q & A

Course evaluation