Academic and National Library Training Co-operative
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ANLTC
2005/08, Innovative Marketing for Libraries:
evaluation summary
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Course
Title: |
Innovative
Marketing for Libraries |
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Presenter: |
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Venue: |
National
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Date: |
25 May 2005 |
20 forms
returned (from 20 attendees)
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Strongly Disagree |
Disagree |
Agree |
Strongly Agree |
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Content
and Design |
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The objectives for the course were clearly identified |
o |
o |
2 |
18 |
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The course was relevant to my needs |
o |
o |
3 |
17 |
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The pace of the course was appropriate |
o |
o |
3 |
17 |
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Handouts/materials were appropriate and useful |
o |
o |
4 |
16 |
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Group discussions were well organized |
o |
o |
7 |
13 |
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Subject matter was covered to an appropriate level |
o |
o |
5 |
15 |
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Presentation |
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Presenter demonstrated good knowledge of subject |
o |
o |
o |
20 |
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The material was presented clearly |
o |
o |
1 |
19 |
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The pace of the presenter was appropriate |
o |
o |
4 |
16 |
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The presenter was responsive to questions |
o |
o |
4 |
16 |
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Audio-visual aids were high quality and effective |
o |
o |
8 |
12 |
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Venue
and Administration |
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Pre course administration was satisfactory |
o |
o |
7 |
13 |
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The training room was comfortable |
o |
1 |
11 |
8 |
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Equipment for sessions was satisfactory |
o |
1 |
11 |
8 |
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The catering was good |
o |
1 |
12 |
7 |
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Overall
Course Satisfaction |
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Overall the course met my objectives |
o |
o |
3 |
17 |
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Overall I was satisfied with this course |
o |
o |
1 |
19 |
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Open Questions
1.
Which part of the course did you find most useful?
Practicals (2)
Good on theory (2)
Practical tips
Practical examples (5)
Range of ideas (4)
Case study – Oxford Brookes (5)
Strategic planning
Library focus
2.
Which part of the course did you find least useful?
Group discussions
Favourite/effective adverts
The rain (!!!)
3.
Have you any other suggestions for improvements to the course?
More time (3)
More examples (2)
Earlier start
Later start
Coffee on arrival
Include section on writing marketing material (2)
More hands-on tips
Mentoring
PR/writing skills for publicity materials
Marketing oneself - career development
People management
Training in use of databases
Grant application skills
Online tutorials
5.
Any other comments or suggestions?
Excellent course (3)
Terrific
Very interesting and useful
Very good
Timing – maybe align with public transport times, eg start at 1030, finish later
Great day – very useful.
Consider running it again as there are plenty who would benefit. Many thanks!
Continuation on annual basis of marketing techniques [course] – maybe set up award
Instructor excellent but would have been better to analyse more marketing strategies
Updated: 25 May 2005